Has anyone not heard of online craft and vintage superstore Etsy by now? Photographs sell products on Etsy. Descriptions help. If you don’t have strong photos, you won’t have strong sales, or get into galleries, fairs or heaven. Okay, you might still get into heaven, but not artist nirvana.
Today I started working with artist Susan Wosk to transform her Etsy shop. Susan paints Mexican picture frames and fills them with whimsical images. They’re three dimensional, tin wall niches with protective glass over the pictures. Very fun, and also very challenging to photograph. Many cameras can’t focus correctly on glass. Plus, the reflections that make glass so beautiful can create glare, hot spots or confusing reflections. But not to fear, my Canon T3 camera is here, uh, there!
Here’s the old photo of the pansy flower frame. It’s colorful and focused with no glare or hot spots (easier said than done) but the background is too cluttered and it would look better lighter (IMHO).
For the new photo I used white foamcore for the background (no ironing required), propped the frame up with a small bowl so it wouldn’t look distorted, and shot it with a large f stop for better depth of field.
I still had to take some blue out of the background and up the saturation in Photoshop, but it only took a couple of minutes.
I think you’ll agree it’s a much cleaner, more professional photo.
I like white backgrounds because they really let the product stand out without adding colors. In the next example the turquoise tablecloth made the top of the sacred heart nicho look turquoise, rather than the green it really is. That could upset someone who bought it sight unseen, over the internet.
I’d love to transform your Etsy shop too. Don’t have one? I can help you set it up. Shoot me an email – Stacey